The contract is valid until April 30, 2024 and involves the use of funds in the order of BRL 60 million
Tim chose to renew the contract with the BETC agency, which has been working with the operator for six years in offline projects, and expanded its scope of action. From now on, the agency will act in all brand communication, such as digital channels and BTL actions.
The contract is valid until April 30, 2024 and involves resources of around R$60 million, according to a statement from the operator to shareholders.
The decision comes after a competition process, which began in January and which included the participation of two other agencies. “The winner got the best score, both technically and commercially,” said Camille Loyo Faria, Tim’s chief financial and investor relations officer in the document.
“We are excited to expand this successful marriage, which now allows us to deliver even better and more strategic results to TIM’s business. Being side by side with the customer and effectively being part of the success of the business is our purpose”, says Erh Ray, partner and CEO of BETC Havas.
