Coca-Cola Creations’ third release will launch in an immersive action on Twitch on July 9
Coca-Cola has launched yet another flavor from the Coca-Cola Creations platform, this time in partnership with artist Marshmello.
The limited-edition flavor will be marshmallow flavored, with a fusion of the artist’s favorite flavors, strawberry and watermelon, mixed with the traditional Coca-Cola flavor.
“For our third Coca-Cola Creations launch, our second in Latin America, we are looking to add a flavor combination to the Coca-Cola flavor, and Marshmello is the perfect partner. We want to invite fans to dive into Mello’s world,” he said. Javier Meza, Senior Vice President of LATAM Marketing at The Coca-Cola Company.
Marshmello’s Coca-Cola Creations flavor will launch in an immersive action on Twitch on July 9, before the flavor launches into the real world, where fans will be able to participate in metamerch experiences, designed by Zepeto.
Starting this Wednesday (29), fans can scan the QR code on the beverage can to be transported to the Coca-Cola Creations online hub.
