Every gamer likes a well-planned set-up and considering this universe, we have several brands bringing news. And so I went after an exclusive conversation with Rodrigo Menezes, senior marketing and digital manager at Samsung Brazil’s Consumer Electronics division, to understand a little more about how Samsung is entering this gamer market.
After all, one can understand the foreseen opportunity since the Brazilian game market is constantly growing. More of 70% of Brazilians are fans of electronic games – an audience 7% larger than that registered in 2019 –, as pointed out by the Game Brazil 2020 Survey.
Furthermore, among players, 67% consider themselves casual gamers, without such a frequent game routine. 33% consider themselves gamers hardcoreplaying three or more times a week.
Something that Rodrigo comments in the interview is that the gamer audience is really diverse, and that is precisely why Samsung’s focus is to create products and solutions for each type of consumer, be it a hardcore player or even casual, who plays less often.
“Our main goal is to provide features that elevate the experience and performance in the game, whether to play in competitive schemes or just as a hobby.”, says Rodrigo.
And it is possible to see this in the latest launch of the brand in Brazil, the Samsung Odyssey Neo G9, a new monitor for games with curved screen and ultrawide proportion in the national market. The monitor brings unique novelties such as a 49-inch curved screen with a resolution of 5,120 x 1,440 pixels distributed in an ultrawide 32:9 aspect ratio that supports HDR10 and HDR10+, attesting to its high color fidelity. Bringing high performance with an unprecedented experience, which you can check out in the brand’s gamer room. Know more!
In the interview we also discussed the consumption of the Brazilian market and also the opportunity for sales and partnerships with gamers and streamers in the market. Check out the full interview with Rodrigo Menezes, senior manager of marketing and digital at Samsung Brazil’s Consumer Electronics division:
Nicole Siniscalchi – Products related to the gamer community tend to be more expensive than usual. With that in mind, is Samsung thinking of making its price range more accessible to all members of this community?
Rodrigo Menezes: At this point, it is always necessary to evaluate what makes the most sense for consumer use. In a recent internal survey, we found that a hardcore gamer is willing to invest up to 15 thousand reais for a complete setup, which brings an immersive experience and takes your performance to a new level. But we also think about the casual audience, providing more accessible products without losing performance in the game. One of the highlights of our product portfolio in 2022, and which was developed for the gamer audience, is our Neo QLED Gaming TV QN90, which has several differentials to make the experience much more immersive. This new TV is considered the 1st high-performance TV for gamers, with a 144Hz refresh rate, an Ultra Wide screen and a 10-year warranty against burn-in, among other important features.
Nicole – How did Samsung see the market need to invest in this audience?
Rodrigo: Our research shows that virtually every consumer is a bit of a gamer, to a greater or lesser extent, whether playing on smartphone, PC or console, and the main motivations to play are to have fun, relax and be distracted. The gamer market has also grown in recent years, especially with the pandemic, generating an exponential increase in the search for products that meet your expectations. It is thinking about satisfying this audience, so tuned in and thirsty for innovations, that Samsung continues to invest in this segment, bringing high quality products to the market for gamers of all types.
Nicole – How far will Samsung’s relationship with gamer community influencers go?
Rodrigo: Our goal is to expand the relationship with the gamer community. We have partnerships with influencers and experts in this medium, a squad gamer which will participate in actions created together, and even the production and broadcasting of a complete marketing campaign due to the launch of the Neo QLED Gaming TV QN90, which should debut in the coming weeks. The goal, always, is to communicate and be as close as possible to our final audience, speaking their language and offering not only products, but content and experiences that are relevant.
Nicole – Does Samsung also plan to invest in the game development scenario in the domestic market?
Rodrigo: We are always attentive, open to partnerships that make sense. For example, the Samsung Gaming Hub, the new game streaming platform available on Samsung Smart TVs 2022, including the Neo QLED 8K, Neo QLED 4K, QLEDs, Crystal UHD and the Smart Monitor 2022 lineup, will be available in several countries around the world. world, including Brazil, as of June 30. The idea is to provide a complete gaming experience, without storage limitations and without the need for download or even a console, since the user will be able to enjoy matches playing titles directly from the cloud through various streaming services. The recently announced partnership between Samsung and Microsoft, for example, brings a catalog of almost 100 Xbox games via GAME PASS subscription. Actions like these will be increasingly encouraged and developed not only by our global team, but in local actions here in Brazil.
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