The Jr. NBA, the NBA’s global youth basketball development program for boys and girls, features the first Brazilian squad of basketball influencers, made up of five young content creators aged 12 to 19 from four cities across the country – São Paulo, Rio de January, Marília and Toledo. Jr’s Squad NBA Brazil will create original content for the show’s official channels and build on the league’s commitment to developing unique and engaging programming for youth across the country.
The youths were winners of a Jr. NBA on social media, which invited aspiring content creators to recreate an iconic play and celebration of a player in the league using the hashtag “#GeraçãoJrNBA”, generating thousands of posts for selection.
Squad was formed to engage young basketball fans and followers across Brazil through challenges, exclusive interviews, live streams and more. The content will be posted on the official Jr channels. NBA, including Facebook, YouTube, Twitter, Instagram and TikTtok.
“We are excited about this project that combines Jr. NBA to use basketball to generate positive experiences for boys and girls and NBA Brazil’s continued focus on developing exclusive and genuine content,” said Rodrigo Vicentini, Head of NBA Brazil, “These five young people demonstrate a lot of creativity and willingness to learn and grow with the support of the league. We believe this team will transform the way basketball content is produced for young people in Brazil. We are excited to join them on this fun mission.”
Meet the Jr. Influencer Squad NBA Brazil
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Luis Luppo (@oluisluppo), 19 years old. Sao Paulo-SP
A Radio and TV student, he fell in love with basketball in the 8th grade and later convinced the school principal to install a hoop on the court to play with friends. “Having this opportunity at Jr. NBA at 19, still in college, has been a dream. It’s wonderful to be able to participate in this and it makes the feeling of wanting to be a presenter stronger and stronger, because now it’s not a dream anymore, right? it’s reality.”
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Eliã Francisco (@elia.francisco), 19 years old. Rio de Janeiro – RJ
Advertising student, Eliã has been playing basketball since he was 13 years old. Today, an influencer, he has more than 100,000 followers on his TikTok account, where he talks playfully about basketball and the NBA. “When I started making videos, I had no idea where this could take me! I have high expectations for myself and am committed to doing everything I can to continue to develop.”
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Malu Reis (@malureiscosta) 12 years old. Toledo/PR
The youngest in the squad, Malu gained an appreciation for the game of basketball through her father, who always followed the league closely. With the help of her parents, she started producing her own content on Instagram with a focus on basketball. “I was so excited when I discovered the challenge of Generation Jr. NBA! This is just the beginning of my basketball journey.”
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Vitor de Paula (@oficialdepaula), 17 years old. Marília/SP
He used to play basketball for fun in school, before moving on to regional competitions as he developed. During the pandemic, he devoted himself to creating basketball content and continued to follow the league games. “Being part of this cast is life changing. It feels really good to be connected to the NBA and to help grow the sport in Brazil.”
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Gui Martins (@guiga_mag08) 17 years old. Sao Paulo-SP
Playing NBA 2K19 deepened Gui’s love, knowledge, and passion for basketball. “Going from following the league daily to being a small part of it means everything. I’m excited about what the future holds thanks to Jr. NBA.”
For more information, fans in Brazil can visit theJR. NBA and follow NBA noFacebookInstagram (@NBABrasil and @jrnbabrasil), Twitter (@NBABrasil), TikTok (@NBA_Brasil) and YouTube (@NBABrasil and @JrNBABrasil) using the hashtag #jrnbabrasil.
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