The creative agency and image producer SILVA launches the editorial project “Só tem no BR” and brings to this first edition the researcher and creative director Rafaela Pinah, to lead and produce the Editorial Refúgio: Escapismo & Zona Oeste Carioca.
The “Só tem no BR” project is part of a curatorial initiative conceived by the agency and will bring other artists as an incentive to enhance the work with Brazilian creative professionals, peripheral blacks or dissidents, providing apparatus and resources for the execution and creation of images with the entire sociocultural context that reproduces the image of a truly real Brazil, the agency’s specialty.
The first guest, Rafaela Pinah is a creative director, stylist and researcher, born and raised in Realengo, a suburb of Rio de Janeiro, is 32 years old, is a transvestite woman, graduated in fashion and is currently a researcher at Coolhunter Favela. She states:
“About the importance of my work, I am very uncomfortable when he is put in the place of savior. I was the fish in the shoal that went out on this ambitious quest, who understood that I had a message to convey, a look and a corporeity that disturb spaces, bring insights and new articulations to the entire creative market, not only in the LGBTQIA+ niche.”
O Refuge Editorial proposes a new look at escapism and the right to rest. The project was photographed in Barra de Guaratiba, a neighborhood in the West Zone of Rio de Janeiro, a region that was born from the growth of the quilombolas, consecrated by the view of the sea and for being a place where mangroves and city meet.
Starting from the experience of new realities and imaginaries for black corporeality and their ancestry, the editorial shows how the right to rest and freedom are revolutionary. One of the main differentials of this work was the participation of a team composed mostly of black and LGBTQIA+ professionals, with a casting made up of black men contesting the standards of masculinity.
Alan Ferreiras, co-founder of SILVA, emphasizes:
“Although we are using Pride Month to expand the reach of this work, we are proud to be connected to Rafaela Pinah beyond this month. For SILVA, dialoguing with LGBTQIA+ professionals is a matter of routine. All of our work has these people on purpose in executive and leadership positions. Guaranteed transfer of capital and making sure that their narratives and works are not reduced only to identity causes of gender and sexual orientation.”
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