Research carried out by All in and Opinion Box analyzed retail trends, focused on online consumption and strengthened by social networks
A survey carried out by All in in partnership with Opinion Box pointed out which are the consumption trends in social networks. According to the data, 87% of consumers shop online and 75% of them use social networks to search for products.
The study heard 1,087 people, men and women of various social classes, aged over 16 years.
“Consumers have developed more confidence to make digital purchases as a result of the pandemic and these new habits result in the need to develop this market, in order to meet the demands of consumers that continue to evolve”, said Ricardo Rodrigues, head of product at All. in.
Because of the coronavirus pandemic that started in 2020, the retail sector has undergone changes. Since then, the habits adopted in the period have become part of the consumer’s life even in the post-pandemic period, causing the online market to grow, as is the case with Social Commerce and Live Commerce.
According to the analysis, 61% of consumers are fans of live commerce due to exclusive discounts on broadcasts and, in addition, Instagram was highlighted as the most used social network to research, buy and evaluate products, with 70%. In all, 31% of consumers say they have the habit of buying monthly and 21% already buy online every week.
“This movement reinforces the need for online stores to show as much as possible about the products they offer, since it is not possible to have a face-to-face experience like in the physical store”, added Rodrigues.
Regarding the public heard for the survey, 64% of women look for comments on the shopping experience of other consumers (reviews), against 55% of men. Additionally, 65% of the AB audience looks for more product images and photos on social media, versus 55% CDE.
The survey also pointed out that the existing threat of online scams is a fear for 52% of people who make purchases via digital platforms.
Another data shown in the survey is 78% of respondents prefer to make purchases via social networks. Of these, 48% of people in the 50+ age group prefer Facebook for this purpose, versus 42% of 30-49 year olds and 32% 16-29 year olds.
But, for those who prefer to buy through social networks, 55% believe that it is easier to search and 45% opt for practicality.
“All this data is important to present a new scenario for retailers and give access to relevant information that will certainly contribute to possible improvements and investments in their profiles on social networks, in addition to guiding them during the constant evolution of sales models. in online commerce”, concluded Ricardo.
