The action created by Tech and Soul brings the concept “B3: A Formula do Brasil” and is expected to last three months.
B3 launched the “B3: A Formula do Brasil” campaign, which aims to reinforce the role of the capital market and the stock market in the development of the country’s economy and in the strengthening of financial education.
The action was created by Tech and Soul and the pieces talk about how B3 works to support companies, secure market transactions and provide content that helps investors.
Campaign pieces use the B3 logo, which refers to a mathematical formula, to create a connection between the services and products offered by the exchange, the market and society.
“Our objective is to show how the stock exchange has played an important role in market development and how this impacts society as a whole, from supporting companies that need to raise funds, through promoting corporate sustainability initiatives, to facilitating the journey of the individual investor, with service and educational platforms”, said Ana Buchaim, executive director of People, Marketing, Communication, Sustainability and Social Investment at B3.
With an expected duration of three months, the campaign will be broadcast on closed TV, digital media and OOH in the cities of São Paulo and Rio de Janeiro, in addition to being composed of a website with educational content on topics related to the stock market.
