Ariel Nobre, Erica Malunguino and Neon Cunha share experiences and experiences
The International LGBTQIAPN+ Pride Day, celebrated on June 28, gained visibility in the advertising market with an event that brought together leaders from agencies and industry associations to hear the experiences and experiences of exponents of the trans community. The meeting was held at the home of Jef Martins, communication and social impact director at Leo Burnett TM.
Trans artist Ariel Nobre, who organized the meeting, said that the first time he saw a trans man in advertising was in 2016, when he watched an Avon campaign starring himself. He also recalled his first film ‘Preciso Dizer Que Te amo’, released in 2018 at the São Paulo International Short Film Festival as the first experience as a work produced by a trans man.
Neon Cunha, an independent activist and art director, shared that her training in advertising did not guarantee her entry into the market, even after interviews with large agencies, a difficulty she credits “for who she is”. In 2014, she fought a legal battle in the country to rectify her documents – until that moment, trans people had to receive a medical report attesting to “gender disorder and dysphoria” to change their name and sex. In the clash, he demanded assisted death if his right to his identity was denied.
Another participant of the meeting was Erica Malunguinho, artist, pedagogue and State Representative, who articulated the clashes against PL504, which seeks to prohibit advertising, by any communication vehicle and media, of material that contains allusions to sexual preferences and movements about sexual diversity. related to children. She addressed the importance of new narratives that demonstrate love, friendship, citizenship and affection when portraying the LGBTQIAPN+ community.
In addition to the reports, the meeting ended with the reading of a manifesto by Ariel Nobre, also executive secretary of the Observatory of Diversity in Propaganda.
In the text, points that reveal the urgency of transformations in the communication industry and demands for actions by agencies. “How long will the agencies’ HR have the courage to say that they are not prepared to receive trans professionals? I WAS BORN. It is only fair that transgender people have access to work. We are not a danger to families. We are not a danger to women. agencies. We are not a danger to Brazil. We are not the danger, we are in danger.”
The event was organized by Ana Cortat, Head of Strategy at Soko, Jef Martins, Director of Communication and Social Impact at LBTM, Ken Fujioka, Co-founder of ADA Strategy, and Ricardo Silvestre, CEO of Black Influence.
