Data will be available for public consultation and will serve as support for brands interested in strengthening their relationship with the community.
Havaianas and Datafolha came together to carry out the “Pride Survey”, which is supported by All Out and carried out by Media Monks.
The study will present topics that include sexual orientations and gender identities represented by the letters of the acronym, as well as other topics such as the job market, guarantee of equal rights and representation.
“We hope that the study can contribute to respecting the rights of the community. We are using an effective methodology, applied in all surveys with Datafolha’s standard of excellence to ensure that, through knowledge, it is possible to change realities”, declared Paulo Alves, Datafolha’s Market Research manager.
The survey will be available for public consultation on the internet and the data will serve as support for brands interested in strengthening their relationship with the community and becoming allies to the cause.
“Delivering your results to the government and interested companies means providing assistance, bringing data to light and actually putting the most important issues for the community on our agendas. This information is important for the community to continue moving forward”, said Maria Fernanda Albuquerque, Havaianas’ global VP of marketing.
