Partnership aims to create experiences and provide a platform to connect players and artists with followers
Spotify has become the new partner of the Spanish team, Barcelona, bringing together two passions among fans: music and sport.
The partnership aims to create new experiences and provide a platform to connect players and artists with followers around the world.
As part of the agreement, the platform also became a titular partner of the stadium, which received a new mural on the facade of the stands with the players Pedri, María León, Ansu Fati, Alexia Putellas, Aubameyang and Aitana Bonmati, and the Spotify Camp Nou name on the center and sides.
This is the first deal of its kind that Barcelona has made and, in addition to the shirt sponsorship, it also includes a long-term agreement on the stadium’s title rights. As well as the facade, Spotify will also be present inside the stadium in the seats, in the stands and at various points on the field.
The agreement will continue with the plan to restructure the entire Spotify Camp Nou as part of the Espai Barça project, which will transform FC Barcelona’s facilities and environment into a new integrated entertainment experience that will be open to the entire city of Barcelona.
When Spotify Camp Nou is refurbished, Spotify will feature new advertising features and will be a prominent part of a terrain that will play an important role in the club’s future.
The agreement with Spotify also includes the association with the Barça Academy, a fundamental basis for promoting talent at the club.
In the digital sphere, the platform will also feature in the audiovisual content created around the teams’ training sessions, which will be published and promoted on the club’s social networks.
