Nestlé launched a promotion that will reward consumers with a year of products every day and invited comedian Paulo Vieira to star in the brand’s campaign.
Signed by WMcCann, Paulo plays with the possibility of winning the draw and shows all the options he would make if he had a year’s worth of Nestlé products available. The initiative includes films of 15”, 10”, 6”, 5”, display media, in addition to a series of static pieces with memetic language.
“We are very happy to participate in Nestlé’s second promotional wave in 2022. At the beginning of the year, we created the ‘Renove Seus Sonhos Nestlé’ campaign alongside the brand, an engaging and popular initiative with the participation of Gabi Amarantos. Now, we have Paulo Vieira in a robust and fun digital campaign”, highlighted Mariana Sá, CCO of WMcCann.
In addition to the products, the brand will also give R$ 1 million to the consumer chosen in the final draw. The promotion started last Friday (1st) and runs until August 31st.
