Developed by Publicis, the NC 750X campaign allows the viewer to share the same experiences as the protagonist
The interaction is one of the bets of Honda Motos and Publicis, the agency responsible for the development of the campaign, for the communication of the launch of the NC 750X in the Brazilian market.
The action promotes an immersion in the film’s history, amplifying the consumer’s experience in relation to the motorcycle and the characters’ journey.
The film is divided into nine interactions, in which the viewer can immerse themselves in the storytelling and enjoy the same experiences as the characters. It is possible to access, for example, the recipes of the restaurant where the protagonists dine, discover the travel route taken throughout the film on a digital map, among others.
“We want to show the versatility of the new model in a different and engaging way. The campaign reinforces the motto broaden your horizons, showing that the NC 750X accompanies the consumer on the journey he chooses. Whether on the roads or any defined path, the motorcycle brings emotion, versatility and a lot of technology.”, explains Odair Dedication Junior, Marketing Manager at Honda Motos.
The campaign airs on digital media, allowing interactions on both desktop and mobile versions.
Datasheet
Agency: Publicis Brasil
Title: Experiences
Product: NC750X
Client: Honda Motos
Customer approval: Alexandre Cury, Odair Dedication Junior, Renato Carreira Cruz, Victor de Souza Oliveira and Henrique Barbosa Branquinho
CCO: Domenico Massareto
Creative executive directors: Fabio Astolpho and Dani Ribeiro
Creative and Content Direction: Cláudia Cecília and Luís Figueiredo
Associate creative and content directors: Carla Said, Ricardo Sarno and Vitor Medrado
Creation and content: Cristiano Rodrigues, Luiz Gustavo Fonseca, Leandro Pinheiro, William Goncalves Rodrigues, Ana Oliveira and Liader Soares
Head of Production: Renata Sayão
RTV: Valéria Andrighetti and Daniele Pizzo
Customer Service VP: Gabriela Borges
Attendance: Maria Fernanda Laudisio, Kamila Miyazato and Juliana Santana Alves Moreira
VP of Media: Maurício Almeida
Media: Felipe Reis, Felipe Peres, Araceli Giatti and Adeva Chagas
Head of Strategy: Juliana Elia
Planning: Rita Braga, Pedro Rangel and Ketilen Carvalho
Head of technology and projects: Márcio Bueno
Projects: Marcos Montagna and Priscyla Castilho
Technology: Danilo Riedel, Marlon Menezes, Wesley Anjos, Marcio Siqueira and Patricia Silvestre.
MOVIE
Film producer: NoCandy.film
Directed by: Adriano Alarcon
Director of photography: Daniel Belinky
Art director: Daniela Aldrovandi
Assistant Director: Fernanda Rios de Melo
2nd assistant director: Daniela Taouil
Executive Producer: Hwira Gibin
Contact: Ana Torri
Creative assistant: Lucca Meloni
Making of: Diego Nascimento
Post-production coordinator: Marcos Camurati
Finisher: Marcos Camurati
Montador: Ivan Kanter
Color: Leandro Lamezi
AUDIO PRODUCTION
Sound producer: Ritmika Audio Arts
Producer: Henrique Tanji
Musical direction: Henrique Tanji
Service: Stevie B
