The most Brazilian channel on Youtube, the Our thing from Guaraná Antarctica, this week launches its official little store with exclusive and co-created products in partnership with the channel’s fans and creators. Produced by Rede Snack, B&Partners.co’s social content company, the shop brings several items, such as the “Censored” t-shirt, an idea of the team of influencers who are part of the casting, as well as posters, patches and stickers created by the fan Vituru. Check out one of the videos:
Coisa Nossa is today one of the biggest brand channels on the platform, with videos that add up to more than 4M views and more than 1.8M subscribers, standing out for its editorial line of “celebrating the brazilian spree on the internet”.
The online store has products such as t-shirts, patches, stickers, surprise box and posters of the channel that bring the most famous jargon of Coisa Nossa: “Como Refrexca” and “Censurado”. The idea of turning the channel into official products came from requests from the users themselves, who highlight the desire to take the catchphrases to the streets.
The communication of products and launches is done in CTA format within videos of these same channels and on social support networks.
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