The brand was in the agency since the beginning of 2019
Habib’s and VMLY&R announced the end of the partnership, which began in March 2019, when the agency was still Young & Rubicam. At the time, it won a competition process that involved three other agencies.
According to the statement, despite the agreement having contributed throughout this period to strengthening both the advertiser and the agency, the “changes in the business model and in the ecosystem of communication partners, however, led to the search for new formats”. The 31st of July marks the end of the works.
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