The event, which takes place between the 18th and 20th of August, in Alagoas, also celebrates the local community and the region.
Trakto Marketing Show, created by startup Trakto Design in 2017 in Maceió, Alagoas, is going through a new moment and arrives at the 2022 edition under a new name, Trakto Show.
An evolution to understand an increasing number of businesses in the face of the growing ecosystem of entrepreneurship and innovation in the Northeast, a region from which reflections and provocations are proposed.
The event, which takes place between the 18th and 20th of August, in Alagoas, also celebrates the local community and the region. “The creative potential of the Northeast, which is also one of the most innovative regions in Brazil, especially in technology, is notorious. Pernambuco and Alagoas are good examples of this”, says Paulo Tenório, ceo of Trakto Design and founder of the event.
He cites as an example the startup itself, selected to participate in programs such as Scale-up, by Endeavor, alongside beekeeping fooddtech in the Beeva caatinga, also in Alagoas.
According to Tenório, the event has always sought to foster entrepreneurship and the startup market, which is why he believes it must have generated business worth “a few tens of millions of reais”, according to unofficial estimates. new attraction.
“In this edition, entrepreneurs will have space to make business pitches, present their products and services, network, exchange and share knowledge”, he explains.
The event is expected to bring together more than 6 thousand participants, surpassing the 4 thousand in 2021, and discuss topics on technology, innovation, motion design, metaverse, marketing, entrepreneurship and society, from learning paths divided between the 6 stages and sands.
Themes that are promoted by more than 160 speakers, according to the organization. Among the guests, Ana Fontes, founder of Rede Mulher Empreendedora; Edson Mackeenzy, author of the book “The Perfect Pitch”, Diego Godoy, Linkedin Top Voice & Creator, and Alysson Costa, Action Plan mentor.