The live marketing industry is moving towards a more agile posture. This is the proposal of the 5th Congress that is being held this Wednesday (15) at the Fecomércio Auditorium, in São Paulo. According to Alexis Pagliarini, executive president of the entity, the plan is for Ampro (Promotional Marketing Association) to encourage the transformation that gained new speed with the Covid-19 pandemic.
Pagliarini also said that Ampro will encourage the approximately 200 associated agencies to seek startup lightness in their management to provide hybrid experiences for consumers. “Online shopping has grown over the past two years and the result is e-commerce making a difference. Of course, the physical POS is a reality. The secret will be the combination of both worlds, physical and digital, to generate results for the brands”, stresses the executive.
Before the opening of the event, which had among the speakers the executive Gal Barradas, from Gal Barradas Brand and Venture, Ampro elected Celio Ashcar Junior, partner and CEO of Akm Performma, to be the chairman of its board. He will replace Bazinho Ferraz, CEO of the holding BPartners, who leaves the position after six years in the position. “I’ve already made my contribution, but I remain on the board. Let’s get together so that phygital becomes a reality”, highlights Ferraz.
