Company, which completes three years in the market, bets on content that will show the backstage of Play9
Play9 will start producing content for its own channels. The objective is simple: to show the public behind the scenes behind the brand that completes three years in the market.
Among the novelties are pictures for the company’s YouTube channel and, mainly, the Pod da Play, which will mark the debut of Felipe Neto, a partner at the agency, in the universe of podcasts – watch an excerpt below.
In the debut episode, fellow partner João Pedro Paes Leme and Felipe Neto talked about great debuts and gave their views on business in the segment.
“My idea was clear when I decided to quit at the height of my television career and start the company. I saw that people were being their own media, being channels for themselves, that between them and the public there was only the screen”, said the journalist and businessman.
In ‘Só Da Play’, the action looks inside Play9 itself, with videos that will show what the company does, under a gamified tone.
“We are experts in producing content for big and new names, and now we are going to bring this expertise to our content as well,” said Fábio Cruz, coordinator of digital projects at Play9.
Creators
In these three years, Play9 established important partnerships, such as Galvão Bueno. With a contract until December 31 of this year with Globo, the narrator signed a partnership, which will continue until 2026.
The idea is to create recurring and seasonal content and branded content products on digital platforms. “I imagine myself being a hub for different types of content,” Galvão Bueno told PROPMARK in April.
In addition to Galvão, the casting of creators includes Fatima Bernardes, Giovanna Ewbank, Angélica, among other names.
