In the campaign developed by Wieden+Kennedy, the rapper reports important moments in his career
Nubank invited rapper Emicida to star in its new brand campaign, called “The future happens one step at a time. Can believe”.
To the sound of “Levanta e Anda”, by Emicida, the artist recounts important moments in his career and how believing in his future brought him here, still far from any finish line. He also refers to people who were fundamental in his trajectory, such as his brother and businessman, Evandro Fióti, who is CEO of Laboratório Fantasma and also participates in the campaign video.
The production contains easter eggs about the trajectory of Emicida that reinforce how small details of the present are an important part of the future. On social media, people will be able to talk about the meanings of hidden details.
“The campaign is another step to show our power as a brand, which goes far beyond just a financial services company. We want, more and more, to empower people, being part of their daily lives and lifestyle in their most different plans and needs, with our growing portfolio of products”, said Nubank CMO, Arturo Nuñez.
In addition to the film with Emicida, the campaign also features five videos inspired by real stories, reported by Nubank customers who talk about the brand on social networks and which will be narrated by the artist.
“If in the last campaign we sought to inspire by talking about choices and plans for the future, now we want to connect with millions of people about celebrating life’s small and big victories and believing in people’s potential”, added the CMO.
The pieces, developed by Wieden+Kennedy and Nubank, will have national reach on social networks and digital media and will also be broadcast on TV in prime time.
