Twitch, the leading interactive streaming service, announces Marcella Campos as Senior Director of Marketing, LATAM. Based in São Paulo, Marcella leads the region’s marketing efforts and will provide creators and partners with customized regional strategies needed to solidify Latin America as one of Twitch’s key markets and a key innovation hub.
Twitch has had significant organic growth in Latin America and is investing in growing local content and solidifying Twitch in the region. The success of local creators and their highly engaged communities demonstrates the need for a local team with the necessary knowledge about LATAM, able to understand the needs, motivations, challenges and aspirations of the audience that translate into marketing strategies, narratives and execution plans. relevant.
Marcella’s experience as a protagonist in the rapid evolution of digital marketing strategies on behalf of industry giants such as YouTube, Jeep, Renault and American Express, makes her a good addition to join Twitch, at a time when the brand is solidifying its growth strategies in one of the largest digital and social markets in the world.
Marcella Campos spoke about taking on the role:
“Twitch is revolutionizing entertainment through its massive and highly engaged community of creators and fans. I couldn’t be more excited to join this incredible team and help bring Twitch’s unique culture and brand and its passionate communities and local creators to new audiences in our region.”
Other recent Twitch signings included Marcelo Teracini, named SVP, LATAMto lead the business in Latin America and manage content acquisition, business development and drive revenue growth across the region.
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Twitch announces Marcella Campos as new Head of Marketing at LATAM appeared first on DNEWS.
