The agency becomes responsible for developing the brand’s strategic planning
Fri.to won the Grupo Fleury account and became the new communication and marketing agency for Fleury Medicina e Saúde.
From now on, the agency will be responsible for developing the brand’s strategic planning, encompassing both digital platforms and out-of-home media, offline media such as TV and radio, in addition to communication in the 36 units.
Fri.to will also be at the forefront of communication on other specific fronts of the group, such as Fleury Infusions and Fleury Fertilidade.
“We are delighted to have Grupo Fleury’s trust to develop such important and challenging projects. Working with health, especially after the delicate moment we are experiencing as a society, is a great responsibility and we are ready to bring information and well-being to people”, said Rodrigo Siqueira, director of New Business at Fri.to.
