Activation includes stickers on Metro line 2-green, sampling on Gol flights, influencers, TV and social media placements
Bauducco launched the campaign “The indescribable flavor of Bauducco Choco Biscuit”, with a 360º activation.
The campaign started last Sunday (3), during the break of Fantástico, followed by insertions in other programs of Rede Globo, with merchandising in Caldeirão do Mion, airing in the breaks of Mais Você, Encontro com Patrícia Poeta, Bom Dia Brasil, Jornal Nacional and in the soap operas Cara e Coragem and Pantanal.
On social media, the campaign is running on YouTube, Facebook, Instagram and TikTok.
In offline, advertising includes stickers on Metro line 2-green, sampling on Gol flights, TV broadcasts, posts on social networks, customized watches on the streets and avenues of São Paulo and the participation of influencers such as actress Bruna Marquezine.
“This action is part of our strategy of approaching consumers and reinforces the presence of Choco Biscuit”, said Juliana Corá, executive manager of Bauducco.
The campaign was developed by CP+B, curated by influencers by PROS.
“The great challenge of this campaign was to bring out the product’s indulgence in a relevant way, showing the union of the cookie with the chocolate bar. Through surprising media formats and meticulous production, we invite consumers to experience the indescribable flavor of Bauducco Choco Biscuit”, explains Milena Braune, Account Director at CP+B.