Cortex analyzed the mentions of 70 digital press vehicles with national coverage, in addition to more than 6 thousand influencers on social networks
World Chocolate Day is celebrated this Thursday (7). Although there is no explanation for the choice of date, the most recognized theory is that it was on this day that the product landed in Europe, on account of the 15th century.
To celebrate the date, Cortex set up a ranking, with an index from 0 to 2, which points out which chocolate brands are most remembered by Brazilians.
Lacta, from the Mondelez group, was named the most spontaneously cited brand by Brazilians, with 1.8. Within the brand’s portfolio are the Diamante Negro, Bis, Sonho de Valsa, Laka, Shot and Amandita chocolates.
Second place went to Cacau Show, with 1.5, followed by Nestlé (1.18), Hershey’s (0.7), Lindt (0.5), Milka (0.4), Ferrero Rocher (0.3 ) and Boy (0.3).
During the first half of 2022, the company analyzed the mentions made by 70 digital press vehicles with national, specialized and regional coverage, in addition to more than 6 thousand influencers on social networks (Instagram, Facebook, Twitter and Youtube).
