In the film, the astrologer answers people’s questions about the future, always abusing humor.
Liberty Seguros chose Márcia Sensitiva to star in its new campaign focused on the life insurance sector. Under the concept “We never know tomorrow”, the action shows the astrologer giving ‘scolding’ in which she wants to guess the future and tips on how people can protect themselves and theirs by taking out life insurance .
In the film, the sensitive answers people’s questions about the future, always abusing humor, and talks about the benefits of purchasing insurance. How to have an income, in case of illness and absence from work, or leave financial protection for dependents.
“With a message and theme that connects to audiences of different ages, we want to encourage this care more and more, reinforce that the company offers personalized solutions for each moment of life and that we will always be present when they need it most”, says Daniela Bouissou, director of Liberty Seguros Transformation.
