The followers helped choose the three snacks that will be on the menu of “Ia Dentro Truck”, with activation at Parque do Ibirapuera, in São Paulo, and at Bar da Calçada Lagoa, in Rio de Janeiro
Heinz is taking a food truck with three options of hamburgers created from a live by Camisiro on Twitch, last Wednesday (6), to the street. The influencer has been a partner of the brand since May when they developed a react action with Cazé, as he is known, asking his followers to send photos of hamburgers to know if he was “going inside”, a catchphrase you use on the networks.
In the new live, followers helped choose the three snacks that will be on the menu of “Ia Dentro Truck”, with activation at Parque do Ibirapuera, in São Paulo, on July 14th and 15th, and at Bar da Calçada Lagoa, in Rio January, on the 16th and 17th of July. The action is signed by the Africa agency.
With the vote of three thousand people, among the 30 thousand who participated in the live, the options chosen were: a simple burger, X-Rhuan, in honor of chef Rhuan Satirio, who prepared the products on the spot; the Very Strong Burger, which is a double burger; and X-Nerdola, developed entirely live using polls.
According to the brand, the snacks will be accompanied by fries and breaded chicken and will feature vegetarian versions. Agência Haute is responsible for the entire production of the event, in partnership with Saulo Matos and Thiago Benedetti in operating the truck.
“We are promoting a real experience for people who were able to participate in the Ia Dentro Truck from the conception of the menu, and now they will have the opportunity to confirm that the burgers they helped create are even better with a lot of Heinz ketchup”, explains Luana Sá. , Brand Building Manager at Kraft Heinz Brazil. Action has ramifications in digital media and content.