In the strategy created by the Bold agency, under the concept “Really Strange”, it seeks to break old concepts about the wholesale universe
Makro Atacadista has chosen actress Fabiana Karla as its new ambassador until the end of the year. A partnership from which the network wants to connect the versatility of the brand with that of the artist, also a writer, director and comedian. In the strategy created by the Bold agency, under the concept “Even Strange”, it seeks to break old concepts about the wholesale universe.
The campaign comes with three digital films that use humor to explain how the wholesale model works and the benefits of the network. In the first, the comedian appears as an astronaut, an analogy with a character who lived in the feature film “Lucicreide goes to Mars.” The media plan also includes pieces by OOH, Spot and content for social networks.
“Fabiana’s presence in Makro’s communication strategy drives our entire transformation in these 50 years and strengthens our positioning as a reference brand in the sector, accessible and that is renewed to meet the different audience profiles”, explains Carla Arruda, director of marketing and communication of Makro.
In addition to the campaign that marks the beginning of the partnership, the actress will participate in actions that celebrate the 50th anniversary of Makro, Black Friday and other dates on the retail calendar.
