Also called ‘Carnival Heat’, as a preview of the 2023 edition, the event would be held next weekend.
The City Hall of São Paulo decided to cancel the Carnival with processions of street blocks, scheduled for the weekend of July 16th and 17th. Also called ‘Carnival Heat’, as a preview of the 2023 edition, the program did not attract sponsors in the second bid made by the municipal executive.
In the second public notice, the agency set the investment of R$6 million as a minimum, a 40% reduction in relation to the first proposal, launched in early June with a quota of R$10 million.
The off-season programming would be a way to please clubs and revelers, who were unable to take to the streets in February when the omicron variant led to an increase in Covid-19 cases and the festivities were cancelled.
Historically, São Paulo’s street carnival has been sponsored by Skol, from Ambev’s portfolio, after Amstel, from Heineken, inaugurated the model in 2016.
