Another big move was the departure of Domenico Massareto from Publicis; CCO will dedicate himself to creating a B2B technology platform
The announcement of the departure of Domenico Massareto from Publicis, where he has been CCO since 2016, was one of the main market news this week. According to the agency’s own announcement, he will stay at the company until the end of this month and then dedicate himself to creating a B2B technology platform.
Another novelty was the election of Sergio Pompilio, who will occupy the chair of president of Conar (National Council for Advertising Self-Regulation) until 2024. “In a changing and sometimes wild environment, self-regulation is a safe path. We must continue to honor the extraordinary legacy of our predecessors, which is widely recognized,” he said.
Cheil
The agency hired Ana Helena Cassas (ex-Itaú) and Gabriel Esposito (ex-Cielo) as new planning managers. The two will integrate the team led by Paula Queiroz, head of strategy and data insights at the agency, focused on CRM deliveries and data marketing.
Ana accumulates tickets for full service agencies, such as Escala, and also for digital ones, such as Rapp Brasil. She has served clients such as Vivo, Pepsi, Mastercard and Johnson & Johnson. As for Esposito, she worked at LVL, Rapp Brasil and Proximity Brasil and worked with brands such as Riachuelo, Panini, Samsung and Ambev.
GOOD SP
The media department at GUT São Paulo is under the leadership of Nathalia Oliveira and Douglas Silveira, promoted, respectively, to co-head of media & comms planning and co-head of media & effectiveness.
According to the agency, the area now has two leaders and the new disciplines implemented explore different characteristics that complement each other and bring a ‘creative look to the media professional’.
Raccoon.Monks
Ramon Tranches, at Raccoon.Monks since 2016, takes over as the company’s new director of operations, leading a team of 120 people. The executive started as a media strategist until he reached the position of coordinator until he became manager.
“That was when I started to have more experience with other market disciplines, but still very focused on retail and Media. Now, in 2022, came the invitation to exercise this new position and I promptly accepted”, he said.
Twitch
Twitch has announced Marcella Campos as Senior Director of Marketing for Latam. Based in São Paulo, Marcella will lead the region’s marketing efforts and provide creators and partners with customized regional strategies needed to solidify Latin America as one of the platform’s key markets.
Rappi
Patrícia Prates is Rappi’s new marketing director in Brazil. The professional held the position of executive marketing manager at Banco PAN, where she was responsible for the areas of product strategy, growth and martech.
At Hotels.com, he was responsible for campaigns and brand activations in Brazil and Mexico.
Land Investments
Journalist, Felipe Moreno is the new reinforcement of Terra Investimentos, one of the Brazilian houses in the financial market. Moreno arrives to assume the position of head of content, continuing the company’s investments in marketing. The specialist’s mission is to structure the Casa’s content for the fronts of social networks, blog, YouTube, podcasts and endomarketing.
Tuva
Rodrigo Lattaro is the new Global VP of Marketing & Growth at technology integration company Tuvis. The executive, who has previously worked at Microsoft and Phillip Morris, will be responsible for the brand’s global strategic marketing planning.
Prio
The independent oil and gas company reinforced the communication team with two new names: Raphael Azevedo dos Santos (ex-Reserva) arrives for the position of Motion Designer; and Giullia Pontual, who used to be an intern, was hired and takes on the role of video maker and junior communication analyst.
4influence
The REF Group agency announced the hiring of art director Eduardo Sales. Under the leadership of the creative director, Leonardo Ramires, Eduardo joins the integrated communication team of CURA Grupo.
The professional has in his portfolio a wide range of work developed for Ânima Educação, a private educational organization of important institutions such as Anhembi Morumbi, São Judas, UNIBH and Le Cordon Bleu.
Hurb
Travel platform Hurb has hired Horácio Betcel to fill the position of senior commercial executive. With more than 20 years of experience in the tourism sector, the professional will face the challenge of increasing Hurb’s market share with hoteliers in the states of Rio Grande do Norte (RN) and Paraíba (PB).
Arebo
Arebo hired Tânia Baida to occupy the head of strategy in PR and content. The professional leaves the communication and marketing department of VCI, the company responsible for the arrival of Hard Rock Hotel in Brazil, to assume the leadership of Arebo’s press and content team.
Tânia has been working in the communication area for over seventeen years, has been a fashion producer for Revista Crescer, Editora Globo, reporter and columnist for Revista Decorar, in addition to gathering expertise in PR, social media, marketing, content production.
