The painting “What a delight!” was designed by CP+B, in partnership with Globo, and will be shown on Fridays
Delícia debuted a reality show on TV Globo’s “Mais Você” program last Friday (8).
The table was designed by CP+B, in partnership with Globo, and is focused on desserts. The reality show has the participation of 9 bakers from all over Brazil.
“We are aware of the reach and penetration that the program has with the public that likes to learn and discover new ways and products that can be easily used in their daily lives. This public wants to consume this content in a light and fun way and, therefore, , we believe that a reality show will bring this closeness and interaction”, said Tony Arbex, head of data and media at CP+B.
Entitled “Que Delícia!”, the panel will have six eliminatory episodes that will be shown on Fridays, where participants will compete with each other, in a draw scheme, until the final where the champion will be defined, who will be awarded with 20 thousand reais .
The reality show was created with the aim of showing, in a practical way, the versatility of margarine for the preparation of various recipes and will feature the presence of the brand ambassador, Chef Claude Troisgros, in addition to chefs specializing in confectionery, celebrities and celebrities. that have stories related to the culinary universe focused on sweets and desserts.
Throughout the season, chef Dalton Rangel will present the “Dica Delícia”, with suggestions on the use of the ingredient in cooking.
“We want to highlight both the different possibilities that margarine offers in the creation of desserts, as well as the stories of participants from different regions of the country who turned a hobby into a source of income during the pandemic”, said Michele Srour, Marketing Director at Seara.