Thought by the agency Stage Digital, the humorous film plays with the distraction of the ex-BBB
In an action on social networks, through a partnership, Americanas participated in the announcement of the pregnancy of surfer and former BBB Pedro Scooby and Cintia Dicker.
Conceived by the agency Stage Digital, the film sought to escape the traditional photos with a pregnancy test or woolen shoes. The film, which plays with Scooby’s distraction, begins with the former BBB asking Cintia what she would like to order on the Americanas app.
It is when she, from inside the bathroom, responds: diapers and pacifiers, she says, with the intention of revealing the pregnancy to her husband, who takes time to realize that there is something different in the request.
“It is increasingly common for couples of influencers to make the pregnancy announcement involving some partnership with brands, but we wanted it to be something innovative, that went out of the common place of test photos and that still had the face of both”, says the managing partner of Stage, Fabrizio Galardi.
