Eudora’s Christmas, Grupo Boticário’s brand, bets on family reunions and addresses the return of Christmas clichés in celebrations. The idea is to show that even after so much time away and the changes that each person experienced, the classic situations of celebration and the desire to receive the ideal gift remain.
With the theme “Not everything has changed this Christmas”, the activation features actor Ary Fontoura and singers Luisa Sonza and Jojo Todynho as protagonists in a series of three episodes. The script connects the gossip surrounding each other and the iconic situations that always happen on the date.
The classic “And os namoradinhos?” is among the catchphrases used in the series, with Luisa, who usually has her love life in the spotlight. Fontoura, who during the pandemic became a phenomenon on social networks, with gastronomy, humor and dance content, can’t stand the joke of the pave any longer, but wants to take advantage of the family moment to update the feed. Finally, the “rich aunt” cliché comes into play with Jojo, who became a millionaire after winning a reality show in 2020.
Fernanda Utrini, Head of Communication at Eudora, talks about the strategy for the date. “We brought together a squad that went through many transformations in recent years to show each one’s point of view, while experiencing these moments that are so characteristic of Brazilian Christmas. It’s a light and fun series that creates a bond of identification with our consumers. The objective is to reinforce Eudora as a brand that is in the main moments of celebration for Brazilians, with gift options for all consumer profiles”, he explains.
Created by Soko, the series materializes through the language of stream-of-consciousness, showing what goes on in each of the characters’ heads when they reunite with their family again. Isabela Marangoni, Creative Product Leader, details the agency’s work. “We handpicked the characters so they could play themselves this Christmas, starting from changes, and news, that actually happened in their lives. We add this to a native digital language and aligned with a beautiful craft to deliver a fun and sophisticated Christmas, like Eudora”, he says.
The series of content will be shown on the brand’s social networks, with placement on YouTube, Instagram, TikTok and Twitter, in addition to celebrity channels.
