With the aim of boosting the most important season of offers of the year, the Amazon.com.br launched, in national territory, a campaign that bears the signature “End of Year Amazon. spread smiles”.
Campaign that has just opened, features Tia Marta, who takes advantage of New Year’s Eve offers to buy “souvenirs” for her nephews through the Amazon application. The production also transports the audience to the moment of exchanging gifts during the festive date, where Marta, the “aunt of the souvenirs”, surprises everyone with unexpected gifts, such as a giant teddy bear and a plastic swimming pool. The film ends with the signature “Amazon New Year. Spread smiles”.
“This campaign is another step in the evolution of Amazon communication in Brazil. Our goal, together with the client, is to build communication that speaks and integrates more and more into Brazilian culture and life, creating a close tone of voice, adding values that guide the brand globally”, he says Rodrigo Resende, Creative Director of AlmapBBDO.
Created by AlmapBBDO, the campaign produced by Paranoid, was broadcast nationally on open and closed TV, as well as digital content.
DATASHEET
Agency: AlmapBBDO
Advertiser: Amazon
Title: Black Friday – Grandmother of Truco
Produto: Amazon.com.br
CCO: Luiz Sanches
Executive Creative Director: Marcelo Nogueira
Creative Directors: Renato Butori and Rodrigo Resende
Creation: Gabriel Carletti and Hélio Maffia
Audiovisual Production: Vera Jacinto, Diego Villas Boas, Leonardo Damasceno and Aline Silva
Service: Maysa Oliveira, Fabíola Loureiro, Paula Calabró, Bruna Santarosa, Camila Reis, Luiza Neves, Paulo Henrique Costa
Planning: Sergio Katz, Beatriz Scheuer, Luciana Shinoda
Head of Digital Production: Lilian Cavallini
Project Manager: Sabrina Ramiles, Vinycius Maciel
Producer: StormX
Client Approval: Camila Nunes, Lillian Dakessian, Lara Camargo, Nina Anaruma, Simon Morris, Jo Shoesmith.
Producer: Paranoid
Direction: Luis Mermet
Director of Photography: Pepe Mendes
Executive Production: Marcel Weckx, Gabi Hahn and Luis Armesto
Service: Karina Vallesi and Arthur Gomes
Editor: Marcelo Vogelaar
Post Coordination: Carol Fernandes
Post-Production: Diego Morone
Finishers: Cris Caffaro and Driano Torres
Sound Production: Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Attendance: Fernanda Costa, Renata Schincariol and Claudio Leal
Musical Production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty.
Submission: Carla Cornea, Ian Sierra, Renan Marques, Vithor Moraes, Enrique Fonn, Arthur Dossa, Pedro Macedo
Production coordination: Giu Tavares, Ligia Barros, Mauren McGee, Victor Nogueira
Production assistant: Renan Marques
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