The ice cream is being sold at food trucks in New York and Santa Monica, California and will be available until this Wednesday (13).
MSCHF, an art collective from Brooklyn, New York (USA), is selling popsicles with the faces of billionaires such as Elon Musk and Jeff Bezos, and they are inviting people to “eat a rich”.
In addition to Musk and Bezos, customers can buy ice cream with the faces of Bill Gates (Microsoft), Mark Zuckerberg (Meta) and Jack Ma (Alibaba) and have been given ironic names such as Snack on Jack, Bite Bezos, Gobble Gates, Suck Zuck and Munch Musk. Anyone who wants to “eat a rich person” needs to pay US$ 10, the equivalent of R$54.26.
According to CBS News, MSCHF director Daniel Greenberg stated that the ice cream was launched to start a conversation and make a critique of the current social structure, where only a small portion of society can be considered wealthy.
The ice cream is being sold at food trucks in New York and Santa Monica, California, but despite the success, sales end this Wednesday (13). According to Greenberg, the collective has no plans to expand the business.
On social media, the joke became a success and #eattherich already has more than 690 million views on TikTok.
@marcosworldnyc We Ate The RICH Today! #fyp #foryou #brooklyn #nycfoodie #nycfood #nyceats #icecream #newyorkcityeats #nyceeeeeats @mschf @whatnewyorkeats #markzuckerberg
