Categories will be divided into five verticals: Business, Consumer, Content, Responsible and Trade
O Ampro Globes Awards Enrollment is already open. This year, agencies across the country can submit their cases in 19 categories, which will be divided into five verticals: Business, Consumer, Content, Responsible and Trade.
Within the Business theme, there will be four categories: Creative Business Transformation, Best Brand Building, Best Product Launch and Best Integrated Communication Campaign.
In the Consumer theme, there are the categories Best Idea or Concept, Best Brand Experience, Best In-person, Virtual or Hybrid Event and Best Promotion. In Content, they are: Best Public Relations Use, Best Entertainment Action, Best Branded Content, Social or Influencer Action, and Best Sponsorship Activation.
In the Responsible theme, the categories were Best Solution/Action/Campaign or Event During Pandemic, Best Campaign for Social Inclusion, Diversity and Environmental Cause (ESG) and Best Low Budget Action. In Trade, there are Best Incentive Campaign, Best Trade Marketing Campaign, Best Brand Loyalty Campaign and Best B2B Campaign.
“We have high expectations to receive the cases that will pass in the 5 verticals and their categories. We want to surpass the registrations of the 329 cases of 2021 (record of the last 10 years), because we understand that this number is a reflection of the importance that live marketing has been occupying in the marketing strategies of advertisers”, says the executive president of Ampro, Heloisa Santana .
The works will be evaluated nationally and, if approved, may also compete for the international stage of the award, which takes place under the organization of MAA Worldwide.
The 2021 edition had the highest number of entries for the Ampro Globes Awards in the last 10 years: 329 cases, by 42 agencies, 22 of which were awarded with gold, silver and bronze trophies in the national stage and three awarded in the international stage.
