The brand invited well-known internet influencers who talk about real motherhood to promote the campaign that will give away R$ 40 thousand
Monica Baby’s Turma diaper launched the “Guaranteed Poupancinha da Turma” on May 26, and prepared a campaign that rescues the childhood of some parents with collectible gifts, such as the little hugs that were successful in the 90’s.
In addition, the campaign, which runs until July 26, will raffle R$ 40,000 to start saving for the baby.
To promote the campaign, the brand invited well-known internet influencers who talk about real motherhood, such as Lore Improta; Mother of Gemini at 21; Aline Braga; Nicole Aguiar; Father of Quintuplets and One Plus; Lily; Luana Viana; Family with Purpose; Gi Montanari; and the Capixaba Quintuples.
“We created this promotion to publicize the launch of the Turma da Mônica Baby diaper, and rescue this identity by bringing back the good times of childhood through the exchange of collectible gifts from Turma, in addition to giving the possibility of starting a savings account to guarantee the baby’s future”, said Marcelo Spacca, commercial and marketing director at Ontex Brasil.
To participate in the promotion, people need to buy R$25 in diapers or moist towels Turma da Mônica Baby, which entitles them to a stamp to fill in the virtual card and 1 lucky number for the final draw of R$40,000. For every 2 stamps accumulated, the customer can exchange it for a little bag from Turma da Mônica or, if he prefers to accumulate 10 stamps and have the option of exchanging it for a doll.
“This launch was designed for the parents and the baby, talking about protection and allowing them to also rescue good memories of their childhood in this special moment. It’s about sharing moments and allowing you to keep that affective memory that the gifts provide. In addition to ensuring the child’s future through the Class Savings Savings Fund”, added Spacca.
