Laura Florence, from Havas Life, is the first Brazilian jury president for the Pharma & Medical category
The London International Awards announced Laura Florence as the first Brazilian Jury President for Pharma & Medical. Executive creative director of Havas Life, the executive is one of the seven selected by the festival representing Brazil on the jury of this year’s edition.
The awards will take place between September 29 and October 7 in Las Vegas, United States. Results will be announced on November 8.
Also joining Florence in the Pharma & Medical jury room is Diego Freitas, general director and creative executive director of FCB Health Brasil. Also new for 2022 is the introduction of Creativity in PR. Karan Novas, partner and CCO of Tulom, will be among the inaugural judges of the category in Las Vegas.
Rounding out the list is Alessandra Gomes, creative lead at McCann Health Brasil, judging Health & Wellness this year. Joana Mendes, president of Clube de Criação, will be part of the Non-Traditional jury, while Marina Erthal, creative director of R/GA São Paulo, will judge Digital and Social Media & Influencers. Finally, Lucas Sfair, CEO creative director of Canja Audio Culture, from Curitiba, will be the music and sound judge.
“We are proud not only to welcome Laura Florence as our first president of the Pharma & Medical Jury in Brazil, but also of all the other jurors in the country. They will certainly contribute a lot to the level of judgment”, reinforces Barbara Levy, president of the LIA.
