Created by Grupo GPAC Comunicação Integrada, the action brings the concept “To Britaniar sua vida”
Britânia debuted a campaign in which it shows the use of its products as household appliances and beauty items. It portrays both the special moments and the practical everyday uses of consumers. Created by Grupo GPAC Comunicação Integrada, the campaign brings the concept “To Britaniar sua vida”.
“With this launch we want to show, in a practical way, the versatility of Britânia. The brand has a varied portfolio that seeks to meet all consumer needs. From home appliances to beauty products, Britânia is present in every room in the house”, says Cristiane Clausen, executive director of Grupo Britânia.
The strategy was launched during the break of MasterChef, by Band, a program of which the brand is a sponsor.
