Although each culture has its own recipe for making its fries, none of them puts the following statement into question: fries need to be accompanied by sauce, and a lot, preferably. This is what a global study led by Heinz indicates, which revealed that nine out of ten (95%) people in the world simply refuse to eat fries without sauce, or sauce without fries.
The survey also showed that 84% of sauce superfans often feel frustrated for not being able to get a decent amount of sauce as they want in a single fry. In order to put an end to this frustration, the agency Africa and Heinz Global came up with an innovative solution: Spoon Friez (Spoon Fries), a spoon-shaped potato with a design that allows you to easily get more ketchup or mayonnaise than regular french fries.
Check out the launch video of the new Heinz potato chips:
Heinz Global – Heinz Spoon Friez from Africa on Vimeo.
The campaign communicating culinary innovation was launched on the “National French Fries Day”, celebrated today (13), in the United States; but is also being aired in Germany, UK, Spain, Italy, Netherlands, France, United Arab Emirates, Saudi Arabia, Egypt, China and Japan.
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The post Heinz Global and Africa present the spoon-shaped potato chips appeared first on DNEWS.
