The CNA language school has launched its new product, CNA Labs, which offers an immersive experience in English that, in addition to developing language skills, enhances social-emotional skills and exercises the creative side of children.
With the concept “Every genius was once a mini-genius”, the campaign was developed by Talent Marcel and features illustrations that recall some geniuses as children, such as Tarsila do Amaral, Albert Einstein, Machado de Assis, Marie Curie and Beethoven.
“We know how important it is to encourage children to develop for their future, whatever it may be. It was with this in mind that we created this course, to make them, in addition to spending more time in contact with the language, get their hands dirty and learn in a playful way about topics that are often around them”, adds Luciana Fortuna, CNA marketing director.
According to the note sent to the press, the product was divided into two categories: Junior and Squad. The first for students aged 6 to 10, where they will learn about ecology, sustainability, gastronomy, art and culture, and the second category for young people aged 10 to 12, which will address current topics such as responsible consumption, well-being, entertainment, financial education, careers, social diversity, purposes and values.
“With CNA Labs, they will learn by playing, exploring and creating solutions to real problems, always in a light way, and stimulating creativity, team spirit and other skills, with themes that are part of their reality”, said the Education director of the CNA, Vinicius Nobre.
Agency: Talent Marcel
Product: CNA LABS
Campaign: Every genius was once a mini genius
CEO and CCO: João Livi
ECD (Executive Creative Director): Otávio Shiavon
Creation: Rafael Campello, Geraldo Junior and Luís Mesquita
Attendance: Carol Escorel, Carlos Barbieri, Fernanda Faria and Gabriela Neres
Planning: Gabriela Soares, Douglas Nogueira and Katiane Souza
Art Buyer: Mario Coelho and Daniele Sampaio
Illustrator: Thiago Hoisel
Client Approval: Luciana Fortuna, Nicadan Galvão and Ana Sá.