Created by GPAC agency, the action shows how the brand is inserted in the lives of Brazilian consumers with its appliances and electronics
“Philco” rescued the iconic phrase of the brand, “There are things that only Philco does for you”, to show how it is inserted in the lives of Brazilian consumers with its appliances and electronics. The campaign, starring Chef Erick Jacquin, premiered at the break of Fantástico, on Rede Globo, on Sunday (17).
Created by the GPAC agency, the initiative portrays the benefits and advantages of the products. “Our idea is to show that with ease, intelligence, interactivity and technology, Philco is part of everyone’s daily life, no matter the occasion. house”, explains Cristiane Clausen, general director of the brand.
The choice of Jacquin sought to connect the profile of the chef, known for being demanding, with the quality of the products. “We seek to associate Jacquin’s image, which conveys high demand and knowledge that guides the development of its products, as well as gives a hint of charisma and familiarity, which has a lot of synergy with the brand”, Juca Pacheco, creative director of GPAC. The strategy also includes digital and offline media.
