The action #SemPerrengueSemAperto is signed by the Commonwealth//WMcCann, in partnership with the Live Lab
Who has never had to stop a trip to go to the bathroom? Or got stuck in traffic? Forgot the key stuck inside the car? Chevrolet invited comedian Marco Luque to recreate the stories lived inside cars, told by the brand’s followers.
In the #SemPerrengueSemAperto action, signed by Commonwealth//WMcCann in partnership with Live Lab, Luque recreates some of the perrengues sent by Chevrolet followers on social media, showing how the situation would be calmer if it were aboard a Chevrolet Spin.
“We understand that the Spin is our ideal model for transporting families, especially because of its interior space and versatility. With the action, we reinforce the attributes of Spin in a fun way, interacting with our followers and retelling real stories”, explained Federico Wassermann, Marketing Manager of GM South America.
The stories began to be published on Chevrolet’s social networks this Monday (18). Isobar signs the digital media strategy.
