Campaign aims to give voice to people’s relationships with cars and talk about the importance of tires in everyday life
Goodyear launched a campaign to tell the stories of its consumers, called “Estradas da Vida”.
Under the concept that everyone has a road to travel, the videos aim to give voice to people’s relationships with cars and talk about the importance of tires in everyday life.
“At Goodyear, our customers are at the heart of everything we do. So, a campaign that gives prominence to their stories seemed to us the best way to represent them”, said the trade and marketing manager of Goodyear’s passenger tire division, Debora da Cruz.
The campaign will tell seven stories told directly by those who live them and will be released in videos on Goodyear’s social media throughout 2022.
“What excites us about this campaign is having the consumer interact and identify with the stories of other consumers, especially when dealing with a product that is in their daily lives. It is very good to realize how much we contribute so that each one can, on a daily basis, make their road an exciting story”, added Debora.
