Branded game was developed by Ogilvy
Enel Brasil bet on a game to raise awareness of the dangers and care with the electrical energy network. The launch complements the “Movimento Pela Vida” campaign, which has been on the air since May, with actions on social networks and other communication strategies.
The game was implemented and developed through a partnership between Enel and Gameloft For Brands, with the signature of Ogilvy. It is a branded game, in the adventure, education and entertainment categories, with free age rating and is available to customers of distributors in the states of São Paulo, Rio de Janeiro, Ceará and Goiás.
The game works as follows: when starting the game, the player finds a list of options, with three 10″ phases, where the character Juca must act safely to earn points. At each step, there is an explanation with tips to avoid the dangers of the electrical network.
The first phase is related to the theme of kites and the player needs to dodge the electrical grid to avoid the risk of shock. The second challenge addresses the issue of civil construction, and it is necessary to perform the task without touching the electrical wiring. In the third and final stage, focused on the theme of agribusiness, the player needs to dodge the obstacles that appear using a tractor.
At the end of the game, the user is directed to the company’s website to learn about all Enel’s safety and prevention tips, seeking to increasingly reinforce the importance of this topic for the population.
The game is available until January 2023, and can be downloaded for free on iOS and Android devices.
Datasheet:
Agency: Ogilvy Brazil
Client: Enel
Title: “Movement for life – Enel”
Product: Institutional
CCO: Sergio Mugnaini
Creative directors: Ricardo Sciammarella/ Paulo Salles
Creation: Tiago Volpe, Letícia Rossi and Vitor Sayão
Attendance: Luis Carlos Franco, Fernanda Gorgatti, Fernanda Monteiro, Rayssa Pizzato
PR: Raphaela Brito
Media: Pamela Araújo, Debora Barbosa, Veronica Ramos, Crys Oliveira
Produced by: Gameloft For Brands
Project Lead: Vinicius Souza
Game developer: Satrio Budi Dharmawan
Customer Approval: Fernando Rodrigues, Daniel Di Prinzio, Christiane Jordão, Carlos Rafael Tanjioni
