Which way to start eating the coxinha? Split the bill equally or each pay their own? Rice over or under beans? Good dilemmas are not lacking in a discussion between friends. But, if each side has its argument, when it comes to Skol Returnable, the conversation changes. At least that’s what the new video produced by the brand to promote the beer says.
Created by the GUT agency, the film that shows friends debating these dilemmas arrived on open TV last week. Check out:
Oliver Klingelhoefer, Marketing Director at Skol, says:
“Skol Retornável has conquered the hearts of Brazilians with the flavor that only bottled beer has and with the possibility of paying only for the liquid. The fact that it generates less waste has also been very well received by people. In this way, there is more and more consensus about being a smart choice for any ride.”
Rainor Marinho, Creative Director at GUT, argues:
“Brazilians love to debate with a cold one in hand. In fact, people like to debate more than to reach consensus. Except when it comes to returnable beer, darling of Brazil and social networks. It is only fair, then, that the unanimous return is the official fuel of the most bizarre debates without solution.”
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Skol shows that Brazilians can disagree with (almost) everything in the campaign appeared first on DNEWS.
