Luana Azeredo will move to Miami and will be responsible for overseeing the regional hub for Latin America
TBWA\Media Arts Lab announced the appointment of Luana Azeredo as Managing Director. Based in Miami, Luana will be responsible for overseeing the regional hub for Latin America, in partnership with Executive Creative Director Pedro Prado.
“Luana’s arrival makes me extremely excited. Her strategic background, keen eye for business innovation, passion for creativity and lightness make her the dream partner,” said Pedro Prado, Executive Creative Director of TBWA\ Media Arts Lab Miami.
Luana previously held the position of Creative Strategy Director at Natura &Co LATAM and, previously, worked at CP+B Brasil, FCB Brasil and Wieden+Kennedy São Paulo as head of strategy.
“Working for and with a region (LATAM) that I love and in a place full of talented people, for a brand that values creativity with simplicity is what makes me so happy to join the Media Arts Lab team. I’m excited to work together with Pedro Prado, Katrien De Bauw and the entire team, helping to build and take the Miami hub to the next level,” said Luana.
