The project had the consultancy of In Brand, the Soko agency and the company’s in-house team
Multilaser announced its rebranding with the change of the type logo and a new name. Now, the company started to present itself as Multi.
The company will invest BRL 100 million in a set of initiatives that will include a new logo and a campaign, both online and offline, in addition to marketing strategies focused on proprietary social networks and digital influencers.
For the project, the company had the consultancy of In Brand, the Soko agency and Multi’s in-house team.
The new logo and visual identity of the brand will be announced in on and off media. In addition, the new brand has a sound logo that will be applied to all lines dedicated to technology, such as notebooks, smartphones and tablets.
“The curves of the letter M, which will be the icon of the brand, reinforce the connections and allude to a unique and memorable grip. The rounded corners invite and bring the consumer closer in a modern and human way. And the spaced letters build the lightness that the company seeks to communicate,” explained Leo Saito, Creative Director at Multi.
Another important point in Multi’s communication strategy will be the strengthening of the interaction with the audience and, for this, the company plans to enhance its performance on social networks. In addition to launching the “M” channel on YouTube, which features branded products and information about technology, Multi also created accounts on TikTok and Kwai.
“We are reaffirming our commitment to taking all things that carry technology and that make people’s lives easier, at a fair price for Brazilians. From tablets, smartphones, notebooks and small appliances to electric motorcycles”, said Flávia Drummond, Marketing Director at Multi.
The change aims to reinforce the company’s Brazilian origin and the scope of the group’s portfolio, which currently has more than five thousand products.
Multi is preparing a 360º marketing campaign to reinforce the company’s new positioning and present its new visual identity, which is planned for the second half of August 2022.
