A Kibon, brand of ice creams from Unilever, released its new movie “Dark Taste”, produced by Studio, for the launch of the new flavor: Deliciously Vegan Kibon. The novelty promises to please vegans and those who aren’t will be surprised.
The production shows the reaction of some people after receiving an unexpected invitation to participate in a mysterious test, in a restaurant in São Paulo. If they agreed to try a dessert blindfolded, guests would get the entire dinner for free. Once they agreed, people were surprised by the new Kibon Taste Delightfully Vegan.
“With this film, we were able to translate in a relaxed way how vegan products can be delicious and surprising for all types of consumers. We reinforce our purpose as a brand to deliver happiness in the form of ice cream, surprising our audience with relevant news for the national market. Delightfully Vegan arrives to create delicious moments and a differentiated experience for consumers”, says Giovanna Aranha, Kibon manager for the pot category.
Kibon’s novelty has the seal of Brazilian Vegetarian Society (SVB) and it is zero lactose, ensuring that the product is free of animal ingredients. The flavor came to give breadth to the range of options for vegan ice cream, and also to meet the growing demand of consumers looking for a more balanced lifestyle. The news can be shared anytime, anywhere, whether it’s to marathon your favorite movie or series, or even as a dessert option.
“What made the progress of this work much easier was our co-creation process, where there is a construction between the client/agency. In this release, it is worth highlighting the commonality we found between vegans and non-vegans. A wonderful ice cream, made without milk, super creamy and approved by the SVB”, says Kauê Nóbrega, art director of U-Studio.
UStudio datasheet | Kibon
Creation director: Ricardo Miller
Road map: Maurício Freitas
Art direction: Kaue Nóbrega
Production: Shari Saber
Project management: Bianca Rizzo
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