The intelligent use of data is already much more than a competitive advantage in marketing. It’s a business necessity. Technology has changed the behavior of consumers and their relationships with brands, and to explain how Marketing Analytics can represent a great reinforcement in this journey, Leega announces the holding of a free webinar on the subject.
On July 27, from 11 am to 12 pm, leading experts in the segment will highlight, among other aspects, how Google Analytics can be used to make LTV (Lifetime Value) predictions and how Data Science and Machine Learning contribute to better understanding different audiences. . The event will be entirely online and those interested can register on the official landing page.
With presentations by Ivan Vemado, head of Data Science & Analytics at Leega, and Giulianna Macedo, Marketing Specialist at Leega, the webinar will also raise fundamental issues to give foundation and context to the main topics, such as KPIs & marketing metrics, the Marketing solution Analytics by Leega and the relevance of LTV reports to understand the importance of different users in each business, based on the overall performance of each of them.
Ivan Vemado explains:
“It is critical that data intelligence and marketing go hand in hand. For this, the challenges are many, but I believe that the first and most important step is to know and take advantage of the various Marketing Analytics tools currently available. These technologies offer a universe of opportunities, as they transform data collection and analysis into a very simplified routine.”
Webinar – “How to know your consumer and increase the power of your marketing journey by making an LTV prediction through Google Analytics”
When:July 27, 2022
Time: Das 11h às 12h
Free subscriptions: clique here
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The post Leega will do a free webinar on Marketing Analytics appeared first on DNEWS.
