Shein Brasil is the company that most bets on the power of digital influencer marketing in the country, followed by Netflix and Lojas Renner.
The results are from a survey by HypeAuditor, an influencer marketing analytical tool that analyzes Instagram, TikTok, YouTube, Twitch and Twitter, in addition to having other resources.
The objective was to understand which are the sectors that most bet on this type of campaign.
The tool collected data from Brazilian companies that campaigned with influencers, most frequently, in the first six months of this year.
Of the ten companies that most use digital influencer campaigns to promote their products, seven are fashion retail brands.
In addition to Shein and Renner, Zara, C&A Brasil, Baw Clothing, Nike and Riachuelo also appear among the TOP 10, as the ones that make the most marketing campaigns using influencers.
Campaigns with micro-influencers
Shein Brasil is the absolute winner with 12.34k mentions and an estimated reach of 42.7M, obtained thanks to 3 thousand influencers, who help to present the brand to its loyal audiences.
Shein started out as a typical Chinese company of dropshipping in 2008 and today is one of the largest fashion retailers in the world.
The company is an example of strategic marketing efforts focused on working with micro-influencers.
According to HyperAuditor, this type of partnership allows the brand to expose itself to new audiences with its fashionable clothes. At the same time it gives small influencers the chance to receive free clothes, in exchange for opinions and exposure on social media.
Netflix and Instagram
In the ranking, Shein is followed by Netflix Brasil, which achieved a significant reach of 160.37 million, with twice as few mentions (6.59k) and almost the same amount of influencers involved as Shein (2.93k).
It is worth noting that Netflix has one of the highest averages of interactions on Instagram.
In third place is Lojas Renner, with 2,000 influencers making 7.11k mentions and reaching 27.5 million.
Check the list:
BR.SHEIN.COM
Netflix Brasil
Renner stores
ZARA Official
C&A Brazil
The boticario
BAW CLOTHING
Nike
creek
TRUSS HAIR
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Image: Pexels
The post Fashion companies are the ones that most campaign with influencers in Brazil appeared first on DNEWS.
