Halls launched the talk show “Breathe Deep and Respond”, which has comedian Esse Menino as host and aims to bring famous guests to narrate their own “Halls moments”.
The program, signed by David, has six episodes that will be published fortnightly on Halls’ Youtube channel. Some content pills can also be found on Instagram and Tik Tok of the brand, presenter and guests.
The first episode is already on the air and, in it, the influencer Viih Tube tells about when she took a deep breath, went from São Paulo to Rio de Janeiro by taxi. The chat explores moments of courage ranging from the cost of transportation to leaving.
“We hope to create content that is interesting, irreverent and fun to watch, while positioning the brand in this more emotional universe, making clear these ‘Halls of Trust Moments’. We want to generate repercussions for this positioning, with a project of considerable scope and potential to connect with Generation Z and Millenials in a spontaneous and genuine way”, said Anna Carolina Teixeira, director of Bullets and Gomas at Mondelēz Brasil.
The next video will be published on August 3 and will have singer Mateus Carrilho as a guest. In the coming weeks, Esse Menino will host singer Pepita and comedian Ed Gama.
“Halls has always been part of Brazilian pop culture. The program is the materialization of this, bringing a format full of authenticity, irreverence, dialoguing with the present day and the positioning of the brand”, concludes Luiz Alexandre Musa, creative director of David.
