Ferdinand BarradasHead of Marketing, Communication and Sales Operation at Engineeringis the newest columnist for the AdNews portal.
In his column, Barradas joins the team of content producers from AdNews to bring news, reflections and provocations about marketing and communication, and the main challenges of this segment in the digital transformation of companies.
In the new editorial space on AdNews, Barradas will share his tips, experiences and learnings, fortnightly, on Mondays.
In his debut column, the executive talks about Employer Branding (EB), inviting companies to reflect on whether they are committed to strategies that make them good places to work.
With several tips on how to implement EB, the columnist shows that the mission of attracting and retaining talent is not limited to companies’ HRs.
Marketing involvement is essential to position the company as a good place to work.
Fernando Barradas has a postgraduate degree in Marketing and Integrated Communication, with a degree in Advertising and Marketing.
He has 14 years of experience in the products and services market, in different sectors with stints in renowned multinational companies in the B2B and B2C market.
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